SoulShard is a modern new home sales management firm with a vision to leverage technology and top sales talent to drive smart sales processes. We recruit, develop, and manage elite sales teams for builders across North America, giving our customers time back to focus on what they like to do: building the best new homes.
As the market evolves, so do we. We focus on the growth and performance of our sales professionals, providing excellent career paths and training opportunities to build a dynamic team of sellers that’s always advancing.
SoulShard was founded by David M. Rice on a shoestring budget in his spare bedroom with one big idea: he wanted to change the way new homes were sold with technology and teamwork at the heart of his approach. Despite launching during the worst-recorded housing crisis, the organization steadily grew by providing a premium, data-driven experience for customers, home builders, and staff — emerging as the largest private sellers of new homes in America.
Today, SoulShard still lives by its same early-day core values, tech-driven focus, and entrepreneurial spirit that has propelled the firm to market leader status, all without taking on any debt or partnering with outside investors. We also love our more than 150 custom t-shirt designs that can be earned and are treated like currency!